Why is it effective?
Mineral Clay Foam introduced the two-step blending process, a cutting-edge advanced Japanese technology. This process, which mixes raw materials in two parts, makes it possible to create a high-quality foam with elasticity even with a small amount. This high-quality foam, can be made easily by anyone, leaving skin feeling refreshed and moisturized after washing. Formulated with sea silt as a raw material and rich in minerals, absorb dirt and moisturize the skin. Sea silt is a natural material that has been nurtured for many years on the bottom of the Japanese sea. This gentle foaming formula is designed for sensitive skin.
Clinical Trial Results
Instant results*
･ Reported significant improvement in pore cleansing.
･ Reported significant improvement in stratum corneum water content.
･ Reported significant improvement in skin texture.
After 3 Months*
･ 11%: Significantly reduced in pore visibility
･ 45%: Increased stratum corneum water content.
･ 32%: Skin texture was significantly improved.
14 items: Skin condition evaluation improved*.
Moisture, dryness, softness, glow, smoothness, roughness, texture, makeup application, firmness, wrinkles, clarity, tight feeling after washing, brightness, overall satisfaction
* Efficacy results of 12 week clinical trial on 10 subjects using Mineral Clay Foam and Clear Gel Cleanse.
Japanese Clay
Since ancient times, Japanese people have focused on the beauty benefits of natural clay. The Mineral Clay Foam uses this natural clay, which has been nurtured on the bottom of the Japanese sea for a million years. It is rich in minerals and has the ability to absorb and remove dirt while locking in moisture to keep the skin hydrated.
Hibiscus Rosa-Sinensis Leaf Extract
In Japan, it has been known as a highly effective beauty ingredient since ancient times and also known as plant hyaluronic acid. This ingredient has high moisturizing and antioxidant effects and the power to minimize the effects of UV Rays.
Sodium Hyaluronate
An ingredient with excellent moisturizing properties that is often found in high-quality Japanese cosmetics. Not only moisturize the skin, but maintain the moisture content of the stratum corneum, while preventing dryness.
Full ingredient list
Water, myristic acid, glycerin, propanediol, palmitic acid, K hydroxide, solbes-30 tetraoleate, TEA cocoyl glutamate, stearic acid, kaolin, sea silt, sodium hyaluronate, Hibiscus Rosa-Sinensis Leaf Extract, sodium cocoyl methylalanine, capric acid glyceryl caprate, polyglyceryl-2 laurate, polyglyceryl-10 laurate, glyceryl stearate, titanium dioxide, BG, sodium hydroxide, skim milk, milk protein, caprylyl glycol, 1,2-hexanediol
Formulated without
Oil, alcohol, artificial colors, paraben, phenoxyethanol, petroleum-based surfactants, artificial fragrance, antioxidant, mineral oil, UV absorber, preservatives, silicone, petrolatum, phthalate, sulfate, SLS, formaldehyde, urea, and palm oil
STEP 1: Wet a Foaming Net
Wet a foaming net with water and drain lightly. (Adjust the amount of water while a large amount of water may prevent making the dense form.)
STEP 2: Apply the Foaming Cleanser
Squeeze out about 1 cm foam onto the foaming net.
STEP 3: Create the Foam
Hold both sides of the foaming net and rub it in a circular motion about 30 times to create elastic foam.
STEP 4: Squeeze Out the Foam
When a fine foam is made on the foaming net, it is ready to squeeze out when an apple-sized foam stays on your palms even if you turn it upside down.
STEP 5: Begin Cleansing
Place the foam on the T-zone, cheeks and chin. Gently spread it over the entire area. Wash in a gentle circular motion so that your fingers do not touch your skin. Carefully wash the face down to the hairline.
STEP 6: Rinse
Rinse off once you have blended it all over. It is easier to rinse off if you gently remove the foam on your face first. The water temperature should be skin temperature (30-32°C), and rinse off as like wrapping your skin around about 30 times with running water. Rinsing properly without skipping here will lead to healthy skin beauty. The hairline and face areas are often left unwashed and it can cause skin problems. Rinse carefully, gently, and thoroughly.
STEP 7: Dry
After washing your face, use a clean towel to gently press over your face to remove excess water. Scrubbing will damage your skin. Gently putting a towel over your face is fine.
Precautions for Storage and Handling
･ Since the product is sensitive to temperature changes, please store it away from a bathroom (especially if use a bath dryer) and direct sunlight with high temperatures and humidity.
･ Due to the characteristics of the ingredients, the clay and oil may separate and turn yellow in color when the temperature changes. There is no problem using this product when this occurs but please use it after rubbing it lightly.
Texture : form
Fragrance : fragrance-free
pH : 8.8
Focus on face washing
In Japan, face cleansing has been considered important since the Edo period (1603-1868), more than 200 years ago. For example, rice bran was used as a facial cleanser by maiko (apprentice geisha) and kabuki actors in Kyoto. The effectiveness of rice bran has been recognized by modern skin care science. Thus, in Japan, face cleansing has been considered important and studied since ancient times. Without proper cleansing, dirt on the skin surface makes it difficult for the active ingredients in lotions, serums, and creams to penetrate the skin and obtain the benefits of skin care.We focused on this face cleansingand aimed to create a formulation that maximizes the effects of skincare.
No Stress on the Skin
In the face-washing process, cleansing ability is one of the most important functions. However, we do not use ingredients that are harmful to the skin even if they have good cleansing capability. Mineral Clay Foam is designed to be gentle on the skin. We only use ingredients that have been proven to be hypoallergenic, such as coconut-derived amino acids and sea silt. Our goal is to create a formulation that is safe to use even for babies and people with sensitive skin.