BRAND STORY

BRAND STORY

Our brand story

We have a strong focus on traditional culture of harmony, nature, and health in Japan, and pursued the comprehensive beauty of the inner, outer, and mind.

Our origin is an aesthetic salon that started in 2002, where there was an issue on how we achieved aesthetic and bare skin beauty. The beauty effect lasted just a short period of time. Japanese aesthetics focused on formulas that maintain beauty in harmony with natural mechanisms, rather than formulas that have a temporary effect. Therefore, our answer was in order to truly have healthy skin, we must enhance the functions of basic cosmetic products. In addition, not only aestheticians, but cosmetologists and registered dietitians thoroughly researched for what is needed to achieve beautiful bare skin from their perspectives. Japanese cosmetologists supervised this project and this is how the skincare brand Fleuri was created.

Our skincare

Reveal your natural beauty with what you truly need.

Based on the Japanese sense of beauty, our skin care formulas and processes are very simple. However, while they seem simple, they are designed for maximum effectiveness. As we input our knowledge from the long-term experience in the beauty industry, we only formulate what you truly need to maximize the effect of your self-care. We use a highly pure natural ingredients originate from the mountains and oceans in Japan and with proven efficacy on the skin. With the harmony of rich nature and state-of-the-art science and technology, we were able to produce our high quality skin care.

Our promise

Our focus is not only beauty but environmental and social issues.

We manufacture in factories that meet strict regulatory requirements and promise quality and safe ingredients. Our focus is more than cosmetics. We care about the beauty of bare skin and joy of our customers. Keeping these in mind, we aim to ensure that our customers can use our products comfortably and safely. (Formulated without: Oil, alcohol, artificial colors, paraben, phenoxyethanol, petroleum-based surfactants, artificial fragrance, antioxidant, mineral oil, UV absorber, preservatives, silicone, petrolatum, phthalate, sulfate, SLS, formaldehyde, urea, and palm oil)

Sustainability

In order to maintain our sustainable society, we have developed a manufacturing method of wastewater from skin care does not negatively affect the natural world.

For example, face washing is part of most people's daily routine. After washing your face, the wastewater will flow into rivers and the sea. If the biodegradation rate is low, decomposition by microorganisms will not occur, resulting in toxic substances remaining in nature. Considering this negative impact on the environment, we focused on the biodegradation rate. Our skin care has a high biodegradation rate, which can minimize the impact of wastewater in the ecosystem and enable to keep our nature beautiful as it is. Our formulas and processes value this harmony with nature. We will continue to protect nature.