MINERAL CLAY FOAM

Why It Works

Mineral Clay Foam is crafted using Japan’s advanced two-step blending method. By mixing the ingredients in two stages, this process creates a dense, elastic foam even with a small amount. This high-quality foam is easy for anyone to achieve and helps deliver a refreshing cleanse while leaving the skin comfortably hydrated after each wash. Formulated with “marine silt,” a mineral-rich ingredient known for its ability to adsorb impurities and support the skin’s moisture retention. This natural marine silt is formed over many years on the ocean floor in Japan. Because it is gentle on the skin and minimizes irritation, it is thoughtfully suited for even delicate or sensitive skin.

Clinical Trial Results

Immediately after use:
･ A significant improvement in the appearance of pores was reported.*
･ A significant increase in skin hydration (stratum corneum moisture) was reported.*
･ A significant improvement in skin texture was reported.*

After 3 months of use:
･ 11%: Reduction in the visibility of pores*
･ 45%: Increase in skin hydration (stratum corneum moisture)*
･ 32%: Improvement in skin texture*

14 indicators showed overall improvement in skin condition*

└ Hydration, dryness, softness, radiance, smoothness, skin irritation, texture, makeup adherence, firmness, wrinkles, clarity, tightness after cleansing, brightness, and overall satisfaction

*Based on a clinical trial conducted on 10 participants to evaluate the efficacy of Mineral Clay Foam and Clear Gel Cleanse immediately after use and over a 12-week period.

Japanese Clay

In Japan, natural clay has long been valued for its skincare benefits. Mineral Clay Foam is formulated with this time-honored ingredient. Nurtured over millions of years on the ocean floor, Japanese clay is rich in minerals that help gently draw out impurities while maintaining the skin’s moisture, leaving it soft and hydrated.

Hibiscus Leaf Extract

Traditionally valued in Japan for its skincare benefits, hibiscus leaf extract is often referred to as a plant-based alternative to hyaluronic acid. Known for its excellent moisturizing properties and antioxidant benefits, it also helps minimize the effects of UV exposure, supporting healthy, well-balanced skin.

Sodium Hyaluronate

A highly moisturizing ingredient commonly used in high-quality Japanese skincare. It not only delivers hydration to the skin but also helps maintain moisture within the stratum corneum, keeping skin hydrated and protecting it from dryness.

Full ingredient list

Water, Myristic Acid, Glycerin, Propanediol, Palmitic Acid, Potassium Hydroxide, Sorbeth-30 Tetraoleate, TEA-Cocoyl Glutamate, Stearic Acid, Kaolin, Sea Silt, Sodium Hyaluronate, Hibiscus Leaf Extract, Sodium Cocoyl Methyl Alaninate, Glyceryl Caprate, Polyglyceryl-2 Laurate, Polyglyceryl-10 Laurate, Glyceryl Stearate, Titanium Dioxide, Butylene Glycol, Sodium Hydroxide, Skim Milk, Milk Protein, Caprylyl Glycol, 1,2-Hexanediol

Formulated without

Oil, Alcohol, Colorants, Parabens, Phenoxyethanol, Petroleum-Based Surfactants, Synthetic Fragrance, Antioxidants, Mineral Oil, UV Absorbers, Preservatives, Silicone, Petrolatum, Phthalates, Sulfates, SLS (Sodium Lauryl Sulfate), Formaldehyde, Urea, and Palm Oil.

Step 1: Wet the Foaming Net

Wet the foaming net with water, then gently squeeze out the excess. (Too much water will make it difficult to create a rich lather, while too little water may prevent it from foaming well, so adjust as needed.)

Step 2: Apply the Cleanser

Dispense about 1 cm of the cleanser onto the foaming net.

Step 3: Create a Lather

Hold both ends of the foaming net and rub them together, swirling about 30 times to create a rich, bouncy lather.

Step 4: Squeeze Out the Foam

Once a fine, dense lather forms, gently squeeze the foam out from the net. Aim for about the size of an apple, and it’s ready when it stays in place even if you turn your hand upside down.

Step 5: Start Cleansing

Apply the foam to your T-zone, cheeks, and chin, then gently spread it across your face. Cleanse in soft, circular motions without letting your fingers touch the skin directly. Be sure to cleanse carefully along the hairline as well.

STEP 6: Rinse

Once you’ve gently worked the foam over your entire face, rinse thoroughly. It helps to lightly remove the foam from the surface first, then rinse it away. Use lukewarm water (around 30–32°C / 86–90°F) and rinse as if you’re gently cradling your skin. Aim to rinse about 30 times with running water. Taking the time to rinse properly helps support clear, healthy-looking skin. Be sure to rinse carefully along the hairline and jawline, as these areas are easy to miss and can lead to skin concerns if any residue is left behind.

Step 7: Pat Dry

After cleansing, gently press a clean towel against your skin to absorb excess water. Avoid rubbing, as it can irritate and damage the skin. Lightly patting is all you need.

Storage Instructions

･ This product is sensitive to temperature changes. Please store it away from high heat and humidity, such as in the bathroom (especially when using a bathroom dryer) or in direct sunlight.

･ Due to the nature of the ingredients, the clay and oils may separate and appear slightly yellow under temperature changes. This does not affect the quality. Simply knead the product gently before use.

Texture : form

Fragrance : fragrance-free

pH : 8.8