Culture

The Hidden Impact of More

The Hidden Impact of More

We often believe that adding more products or steps will improve your skincare results. However, the more you add, the more ingredients your skin i...

A Gentle Pause This Spring

The air is finally getting warmer here in Japan, and the cherry blossoms are starting to pop up. Cherry blossoms are not only beautiful; they also ...

Skincare You Can Count On

There’s a lot out there. Too many products, long ingredient lists, and trends that seem to change overnight. It’s easy to feel unsure about what yo...

Inner Beauty Starts with Self-Care

Summer has come to an end, and before we know it, the first signs of autumn are approaching. With the changing seasons, is your skin feeling rough ...

It's Skincare Awareness Month

Did you know every September is Skin Care Awareness Month? After summer's strong UV rays, sweat, and humidity, your skin can feel extra sensitive d...

Why Clean Beauty Matters

July 15th is National Clean Beauty Day. This day serves as a reminder to reflect on “clean beauty” that is gentle on the skin, body, and environmen...

Celebrate World Ocean Day

June 8th is World Ocean Day. It is a special day to celebrate the beauty, richness, and importance of our oceans. At Fleuri, our skincare is deeply...

Earth-Friendly Choices Start with Your Skin

Every year on April 22, we celebrate Earth Day. It is a day to think about the global environment and take action for a better future. We at Fleuri...

The Origin of Fleuri

The name Fleuri comes from the French word meaning “blossoming” or “blooming.” It is not just a name, but also a reflection of our mission. Just as...

The Connection Between Haiku & Fleuri

Have you ever noticed the deep connection between the seemingly different worlds of haiku poetry and Fleuri skincare products? In this article, we’...

The Philosophy of Cherry Blossoms in Skincare

In Japan, cherry blossoms are in full bloom, heralding the arrival of spring across the country. The delicate pink petals of these cherry blossoms ...

Understanding the Roots of Mindful Beauty

Within the dynamic landscape of beauty trends, a captivating concept has surfaced, resonating with beauty enthusiasts globally—the Mindful Beauty m...

Exploring Skin Minimalism

Have you ever heard of “skin minimalism”? It’s a recent trend in the beauty industry. This skincare approach, rooted in simplicity, questions the c...