We do not merely achieve beauty on the surface of the skin; we pursue comprehensive beauty inside, outside, and mind, drawing on our long years of experiences and knowledges in the beauty industry.

It is believed in Japan that skin care does not have to be a complicated process. The true process of skin care is behind the natural mechanism inside the skin, leading to original beauty. We are following this Japanese aesthetic sense and have thoroughly pursued the question of what is really necessary for the skin? in order to provide you the maximum results in self-care. As a result, we are able to produce simple healthy and effective skin care products.

It is believed in Japan that the skin and mind are closely linked. In other words, skin care also affects a state of mind through the five senses. We aimed for formulas that would have positive effects on your skin and mind. The natural materials are selected for this purpose, not only will affect the skin, but also have the effect of healing the mind and reducing stress. We support truly holistic care.

The beauty of Japan is closely related to water, as represented by the culture of hot springs. Water created under special conditions has a special feature, such as getting rid of dirt easily, preventing skin damage, and promoting the permeability of ingredients. That is why we were particular about water selection thoroughly. The water we use has the ability to change the skin from negative to positive effects.

In Eastern philosophy, not having something is more important than having something. This philosophy is also familiar with haiku. We follow this philosophy and focus on what is not included rather than what is included in our products. All of our products do not contain any of the following additives. (Formulated without: Oil, alcohol, artificial colors, paraben, phenoxyethanol, petroleum-based surfactants, artificial fragrance, antioxidant, mineral oil, UV absorber, preservatives, silicone, petrolatum, phthalate, sulfate, SLS, formaldehyde, urea, and palm oil)