OUR PHILOSOPHY
PURSUIT OF COMPREHENSIVE BEAUTY
Our approach to beauty goes beyond surface-level enhancements. We are dedicated to pursuing comprehensive beauty that encompasses not only the external appearance but also inner well-being and mental harmony. Drawing upon our extensive experience and knowledge in the beauty industry, we strive to deliver holistic solutions that nourish both the body and the mind.
Harmonizing with Nature
In Japan, there is a belief that skincare doesn't have to be a complex endeavor. The true essence of skincare lies in aligning with the skin's natural mechanisms, ultimately revealing its innate beauty. Embracing this Japanese aesthetic, we have delved deep into the question of what the skin truly needs. By doing so, we offer self-care solutions that deliver maximum results. The outcome is a range of simple, wholesome, and effective skincare products that promote overall skin health.
Calming The Mind
In Japan, there is a belief in the close connection between the skin and the mind. Skincare, in essence, has the ability to influence one's state of mind through the stimulation of the five senses. With this understanding, we have formulated our products to have positive effects on both the skin and the mind. We carefully select natural ingredients that not only benefit the skin but also possess the ability to soothe the mind and reduce stress. Our aim is to provide truly holistic care, supporting well-being on multiple levels.
Selected Water
The beauty of Japan has a strong association with water, symbolized by the rich culture of hot springs. Water created under unique conditions possesses exceptional properties, such as its ability to effectively remove impurities, protect the skin from damage, and enhance ingredient absorption. With this understanding, we have been meticulous in selecting water of the highest quality. The water we utilize has the transformative power to shift the skin's effects from negative to positive, promoting a healthier and more radiant complexion.
Not Having
In Eastern philosophy, the absence of something holds greater significance than its presence. This philosophy resonates deeply with haiku poetry. Following this principle, we prioritize what our products do not contain, rather than what they do. None of our products include the following additives: oil, alcohol, artificial colors, parabens, phenoxyethanol, petroleum-based surfactants, artificial fragrances, antioxidants, mineral oil, UV absorbers, preservatives, silicone, petrolatum, phthalates, sulfates, SLS, formaldehyde, urea, or palm oil. By eliminating these additives, we strive to offer products that embrace simplicity and purity, fostering a truly harmonious experience for your skin.