In Japan, this ingredient has long been valued for its beauty benefits and is sometimes referred to as “plant-based hyaluronic acid.” It is known for its strong moisturizing and antioxidant properties, and is also believed to help minimize the effects of UV exposure on the skin.

In traditional Eastern medicine, yuzu has long been used for a variety of purposes, including supporting health and wellness, and we have focused on its unique properties. Yuzu fruit extract is said to contain components that are closely related to ceramides, helping to strengthen the skin’s barrier function and promote well-hydrated, healthy-looking skin.

A natural plant extract widely loved by many Japanese women. It is known for helping to reduce the appearance of enlarged pores, blackheads, and skin sagging by addressing their underlying causes.

In Japan, the beauty benefits of natural clay have been appreciated since ancient times. Our Mineral Clay Foam is formulated with this historically valued natural clay. Sourced from the seabed of Japan and formed over millions of years, it is rich in minerals. It effectively absorbs and removes impurities while helping to maintain the skin’s natural moisture.

Using advanced proprietary technology, we have made it possible to deliver ceramides deep into the skin while preserving the lamellar structure, which allows ceramides to fully express their natural function. While many ceramide serums exist, maintaining the lamellar structure during delivery into the deeper layers of the skin is extremely difficult. Our Boost Serum encapsulates ceramides in a specialized capsule, enabling them to reach the skin in a fresh state without disrupting the lamellar structure.

An ingredient highly compatible with human skin, it helps prevent moisture loss from the stratum corneum while softening the skin. As a result, it is believed to help reduce roughness in the skin’s texture and the appearance of fine lines.

An ingredient highly compatible with human skin, it helps prevent moisture loss from the stratum corneum while softening the skin. It also helps maintain skin hydration and is thought to help address signs of aging.

With a structure similar to human sebum, this ingredient blends well with the skin. It forms a thin protective layer on the surface of the skin, helping to prevent moisture loss.

One of the vitamin C derivatives widely loved by many Japanese women, it helps improve the appearance of fine lines around the eyes and dullness. With high penetration ability compared to conventional vitamin C derivatives, it supports collagen production and helps improve skin elasticity and firmness.

Houttuynia cordata has long been used in Japan both as a herbal tea and as a natural ingredient for beauty care. This plant-based extract is known for its anti-inflammatory properties and its ability to help remove oxidized sebum, supporting clearer and healthier-looking skin.

A highly moisturizing ingredient often used in premium Japanese skincare. By introducing an acetyl group to hydrophilic hyaluronic acid, it enhances moisture retention in the stratum corneum to approximately twice that of conventional hyaluronic acid. In addition, its low molecular size allows it to blend smoothly with the skin.